BTD [Behind the Design] is here to give you the rundown of how we get our tees from the masterminds of our designers to the hands of our customers. Team work makes the dream work - am I right?
We started the year with a collaborative brainstorming meeting filled with ideas that never left that room and others that you can see in our store today. Brainstorming got the ball rolling and our senior designer worked his magic...
Sketches turned into vectors.
Vectors turned into mock ups.
Mock ups turned into Tees. (holla at our Print Shop Boys)
Tees were put online + in-stores -- Each tee with its own story:
"Proud as I can be" Tee
Inspired by the 7 wonders of Tennessee: Graceland, Delta Queen, Rolling Hills of TN Farmland, Parthenon, Rock City Lookout Point, Sunsphere, and the Great Smoky Mountains. Displayed on one tee for the truly proud Tennessean.
Facing construction is the new normal for the commuters in Nashville and cranes are taking over the skyline. This flightless variety takes residency all year round. You won’t see them migrating south for the winter.
- Get it?
"Guitar Case" Tee
The guitar case is a staple of the working musician, from gig to gig it is carried in and out and packed away for the next stop. Accumulating experience and stories are part of that life, sometimes even collecting keepsakes on the case itself, remembering the places visited and the places that feel like home. This tee goes out to the artists, friends and the spirit that keeps live music around on every corner.
To check out more of our spring designs + tees click here